A TV screen displays a medical image of a human brain and the caption "A Sign of Hope?" in front of a TV studio set with a female presenter, CBS News Sunday Morning branding, and decorative flowers.

Hope

"Right now, I have hope." — Jake Heinrichs, age 51, whose father died at the same age from early-onset Alzheimer's

CBS Sunday Morning Show

The difference between treatment and prevention is timing.

And timing requires two things:

  1. Early detection (knowing you have Alzheimer's pathology before symptoms appear)

  2. Immediate action (starting interventions while the brain is still healthy enough to respond)

This is what Cognitive Stewardship provides.

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